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SG Serve Ltd. (201621736D) is incorporated on 9 August 2016, registered as a charity under the Charities Act and approved as an Institution of Public Character (IPC). SG Serve is a not-for-profit movement by the community, for the community, and with the community. It is led by a team of full-time community leaders and volunteers to care for the poor, the needy, and the disadvantaged. It collaborates with corporations, sponsors, and community partners to organise events to support and interact directly with the disadvantaged. 

SG Serve aims to develop targeted, catalytic and synergistic models and systems to inspire a movement of volunteers to give back to society. We seek to empower our society and country to grow in a more caring and sustainable way, preserving the "Gotong Royong" spirit of old. 


Develop volunteers to help challenged persons.


Develop volunteers that will build more and better volunteers until SG Serve becomes a sustainable movement for good.


R - Relationship

I - Integrity

C - Compassion

E - Excellence


  • To recruit, develop and grow base of volunteers and motivate them to serve more and better causes in Singapore and the region.

  • To engage the older generation of volunteers to keep them active in serving the community.

  • To serve the elderly community through education, information sharing and direct interaction/ involvement through organised activities.

  • To care for the poor, needy and disadvantaged so that they can help themselves to live with dignity, become self-reliant, and achieve progress in life.

  • To formulate and develop strategies to encourage individuals, corporations and other organisations to donate for the public good.

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